Marketing glossary for beginners.

During the start of any marketing strategy, devise two or more ways to communicate your message. You can choose different tones or languages to talk to your audience. Or choose different color combinations. Choose different subject lines. Now create different types of email campaigns. Once you do you will realize that it is had to choose between the top five or four. Or ten for that matter. Send them all out. Once you send these to the audience, you can see which one performed better. You can keep that strategy in mind or as your anchor for the future. This is the basis of A/B testing. You can gauge the conversion rate through analyzing goals such as the percentage of people who click on a link, complete a form, or make a purchase.

An API is a set of protocols designed to create communication between two different software or programs. This can help in linking your e-commerce store to Mumara ONE’s intelligence services. You can automate a lot more with such an integration.

Everything that happens with the emails you send, the contacts you enter is being recorded. This gets recorded in your profile. This enormous amount of TB’s worth of information can be interpreted in different ways and through different inbuilt tools of the Mumara ONE. These tools bring out the Actionable Analytics that can help in deciphering the best possible strategy and understand customer engagement with your products.

These analytics can be valuable to the performance of the brand in the future. It can help you employ unique strategies that affect single customers within segments on different levels. The information can act like feedback and help you in optimizing your strategy for the best possible results. Analytics may include factors like click-through-rates, opening rates, time spent on the email, time spent on the linked opened and more. Such metrics can change the fate of your brand and induce collective growth and resource optimization.

The bounce rate refers to the number of people who visit your website or open the email but close it right away without exploring other pages. These people are bored or unimpressed. This is why you need excellent content on your website, in your emails and in every link you are putting into your website. Longer the time spent on your website, the greater its influence is going to be. More influence will yield greater conversions.

The response to an email is not the same for all the receivers. Some people read the whole email and work towards an inbox zero. Others try to read it but stop midway, others do not even bother to skim it. This is why it is essential to send the right kind of email to each person. The right content of the email will result in clicks. Clicks mean that the user is going here you want them to. This could be to a signup page, a product page or anything at all. The click shows that your message is working. A clicker can be treated as a segment within your target audience that is interested and responsive to the stimulus you send them.

Messages are no longer static. Use Multi-dimensional ways to communicate. Create unique messages using multi mediums and innovate, interactive tools. Your ad copy, the tone you use, the color palette, your user’s journey with your brand are all components of marketing through the use of content creation. The blogs you create, documentaries you are making, Tweets you are sending and the Newsletters you make are all examples of Content Marketing. You use information and entertainment as a way to build desire for your brand and your products.

The number of people who click or tap on the links in your email contributes to the click-through-rate.

The customer journey outlines the stages people need to go through before they are ready to purchase your item over and over again.

By improving communication with your customer you can improve your brand satisfaction levels. This can be done through customer-relationship marketing. An integrated marketing approach allows any brand to appear much more professional, fair-principles and humane. This can lead to a more cohesive marketing strategy implementation as well as campaign results.

Create smaller segments within your target market. These smaller chunks of people can be created on demographic similarities and intelligence. You can manage relationships, content delivery and marketing strategy according to the demographics of these people.

The Campaign Builder has a set of tools designed to save a lot of effort otherwise spent in creating good looking, flattering emails.

If you want your design team to take care of your business, then you can save resources, and effort for far more complicated than designing, which Mumara ONE has simplified for you! Email Templates, Drag & Drop Builder and a WYSIWYG Editor to make your life easier. This is ideal if you want creative control of your own business.

A drip is a series of messages. The campaign means a set of messages with the same theme or context. For example, the welcome email is not just a single one-time email it can be a campaign. A drip campaign is a series of emails that you have already designed, scheduled and ascribed triggers to even before people are made eligible tor receive these emails. These can be in the form of email sequences that are completely made beforehand or some parts of them may be left to dynamic content tags and personalization abilities of the Mumara ONE.

Using emails to improve your relationship with your customers and to communicate content, updates, news and more you can use the tool fo email marketing. This is an effective choice, it gives you great actionable analytics, and willingness of the clients to hear from you. This is a lot more consensual that watching ads on television or social media.

Give your e-mails a brain of their own. Yes! That can happen with Mumara. Employ triggers and use these triggers to manipulate the drip campaigns and broadcasts. You choose the triggers, your clients choose the events. When these combine what happens is extraordinarily sharp, smart and on-point emails that push your client to take a step in your direction.

You choose from a huge range of Geographical Filters, Browser & Os based Filters, Demographic, Durational Patterns, Subscriber Based filters and more to sift your clients and target each one of them based on their special needs deciphered from their activity or interests. Use multiple combinations of filters to create various interesting and creative segments.

A hard bounce is an email failure, this is whereby the email never makes it to the intended inbox because of a poor sending reputation.

These allow you to add links, images, and text in a way that can make the experience much more interactive for the end recipient.

A user will input very few words in their search bar when looking for an email. They are likely to search the name of your company if they want something from you. This is why the keywords that represent you must be present in the subject of your email. Search results are most likely to be derived from the text in the subject and mail text body of the email.

Marketing automation is a way to market to your potential and existing clients through technologically advanced software and artificial intelligence along with your will and desires. Mumara ONE is an all-in-one marketing automation platform. You enter what you want and Mumara makes it happen for you.

Sending nodes or nodes refer to the sending identity of your email. You can customize this domain name to make it look like it is branded and owned by you. This is why a sending node is essential to a marketer.

When a customer willingly subscribes to your content in the shape of emails updates, newsletters and more, they become a part of your opt-in marketing program.

These are the contacts that are ready to be converged. You need no more information from them you know what they want to buy but they need a push and you need a confirmation from them to sell.

The sender score is the reputation of your IP among internet service providers. In order to have a good reputation, you need to warm up your IP well. Poor reputation means that you are being detected as a spammer. You need to improve your reputation and continue sending at your current volume afterward or it can worsen.

When an email is not weak or improper and it is ready to reach the intended inbox and still is returned to the sender it is a soft bounce. This means that there was nothing wrong with the emails but perhaps the inbox was full or not ready for the email.

The idea is that the spam filters are not always accurate and it is important to keep them at bay this is why we need spin tags. Spin tags spin the words that may be sensed as spam. A word like discount, coupon or sale, for example, can be detected as spam even if it is not. This is why Mumara ONE’s spin tags are quintessential for better emails.

This is a type of automated email. It is different than promotional emails. Promotional emails are a kind of transactional email that is triggered by events, activity, or interests of the user as defined by the marketer. Transactional emails can be order and query related. These emails are predesigned and applied to certain actions by the marketer to automate communication.

The visitors are the people who just opened your page. You can also look at the annual, monthly or total number of visors that visited a link that you own. The number of visitors can be a performance and vanity metric for any marketer.

Xanthippe was Socrates’ wife. She was overbearing, loud and very cantankerous this is exactly what your emails should not be like.

These are strategies that could have worked a million years ago not anymore. Do not be redundant. Be wiser and upgrade technology and trends upgrade. A brand can not afford to be redundant or it will be the next big thing to fail, that could have been great.