COVID-19 has taken the world by the storm. It is understandable that during these circumstances many marketers are disheartened. But, the world wants to break free from this fear of uncertainty, chaos, and economic dishevelment. This is why despite many businesses shutting down temporarily, it is rather a good idea to engage your audience. This means that it is time to buckle up and get ready to repurpose your marketing strategy.
Its been a while
The world needs to hear from your brand during this time! Here are the reasons why you need to use email marketing newsletters during COVID-19. Some positivity can go a long way. If you send out positive happy messages to an existing list of your client at the moment, then the clients will associate positivity with every next recall they have of your brand. It has been a while since someone engaged them in such a conversation.
Your customers miss you
Do you remember the last time you engaged with your clients? Communication with customers is easy and pleasant if you choose to make it that way. Truth is when your clients are not hearing from you they are missing it. Before they forget you, you must remind them of your amazing services and products.
Your business can use a pump
It is time to amp it up because it can not do on the same old, dull and boring way that it has been throughout this quarantine. So if you want to get ready for something big, now should be the time. Creating an online presence for the first time? Introducing new products in the light of COVID-19? or it could be anything at all. Share the news! Let them know that you are coming back with a bang!
Digital marketing should never stop
The biggest advantage to digital marketers is that even during such a critical time, they can go on. People are buying everything online and it is a great way to keep your brand still alive and online. Market your products but not through social media or inbound mediums. Move to newer, fresher strategies. Start your newsletter, give your clients positive vibes, and get your brand rolling! Keep moving forward!
This too shall pass
Are you sure you want to take a pause as every other business jumps to changing this opportunity to make a fortune right now? You do not have to be hostile, cold-hearted, or vicious to want to break-even even during such a time. You have the right to do so. And digital media can be your savior.
Use emails to connect to your audiences because no matter what age your clients may be, everybody is online. People have extra time on their hands as they quarantine. Once they run out of the same old hammering and marketing messages thrown at them on their social media they run to their inboxes so that they can feel more productive. Give them a productivity boost and help them get affiliated with your brand meanwhile. Satisfy their cravings and keep them coming to you for more!
Get ready for the better days
Prepare your audience. Tell them that good times are just across the horizon and when it is the right time to bounce back your audiences will pleasantly welcome you back! Make the most of their idle time to help them get to know you better. Amuse them and help them enjoy your brand enough to keep them interested in the actual sales during and after quarantine is over.
Let us know what you think? When are you sending your newsletter?